Pinerly: The Tool For Tracking Pinterest Analytics

We’ve written a lot about the implications of Pinterest for journalism: Five news organizations to follow, 10 more organizations to followfive ways journalists can use it and Pinterest tips for writers. But as a news organization, it’s hard to justify pouring additional resources into a new tool without any idea of the impact or reach. It’s also an important part of getting adoption in the newsroom — if you want your features writers to post food and travel ideas to Pinterest, you have to motivate them by showing how much more engagement or traffic it could bring.