Through Sharing and Spin-Offs, Phrases Becomes Largest Facebook App by MAU -- for Now

Pre-fabricated wall post generation app Phrases has overtaken FarmVille and all other Facebook apps in monthly active user count. However, the app’s developer Takeoff Monkey disabled Phrases for US users within the last month, meaning some of the current users being counted are no longer actually active. When the app’s MAU responds in the next few weeks, it could easily drop back to #2 where it was the last six weeks. The ascension of Phrases to its current 54 million users shows that simple utility apps are still attractive, despite Facebook wanting developers to make more complex apps and games.