P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Color

The 5-year-old startup will move to Atlanta

Tristan Walker’s company was acquired for an undisclosed amount. Walker & Company

Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.