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Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31 percent), LinkedIn (29 percent) and Twitter (24 percent).
Factoring in non-internet users in the U.S., 68 percent of all adults are Facebook users, again more than doubling Instagram (28 percent), Pinterest (26 percent), LinkedIn (25 percent) and Twitter (21 percent).