Pew and Economist Group Panel Shows Mobile Ads Grab Users' Attention

But consumers still don't want to pay for content


Earlier today, The Economist Group and the Pew Research Center's Project for Excellence in Journalism hosted a panel at Advertising Week titled Digital Disruption: The Future Of Media, moderated by Nick Blunden, global publisher of Economist digital. If the massive turnout for the event was any indication, the panel’s focus—“the future of mobile news”—is a topic that’s on the top of everyone’s minds.

Amy Mitchell, deputy director for Pew’s PEJ, kicked off by presented the findings of a just-released Pew/Economist Group study on mobile news.

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