Snapchat Is Tearing Up the Social Media ROI Rulebook (and That’s Good)

How many people have viewed your story is the only metric Snapchat provides.

For years, marketers were led to believe that measuring social media return on investment was not only possible, but also required. Directing customers to a website where they can make a purchase is something companies can easily track. If you spend $1,000 to promote a Facebook post and generate $1,500 in revenue from your ecommerce store from that post, you can easily calculate your ROI.