Online video consumption has exploded in recent years, with video at nearly three-fourths of online traffic and two-thirds of U.S. consumers watching mobile video daily.
A few months ago, we introduced LinkedIn Video as a way for people to share their daily work experiences, start conversations on topics they care about and discover perspectives. Since then, we’re seeing videos being shared 20 times more than any other type of content across LinkedIn.
We’ve been blown away by the creative ways people are using video to capture what they do and share it with their professional connections. If you’re not sure where to start, here are some examples for inspiration:
- Show what you’re working on: Former National Basketball Association player Baron Davis shares projects his company has been focused on since launching one year ago.
- Take us behind the scenes: A construction manager shows time-lapse footage of building an overpass.
- Interview people who are passionate about their work: A founder talks about new ways to recruit the best.
- Share your authentic work self: Members started #LetsGetHonest to invite connections to share personal stories about the struggles and triumphs that shaped who they are.
- Give a preview: A founder offers a look at her talk at an industry conference in advance of the event.
If you want to create videos that get attention from people you want to reach, here are a few tips and best practices:
- Keep it simple: Use the LinkedIn application on your smartphone to record. If you’re in a noisy area, try using headphones—many of them have external microphones that will help.
- Share what you know: Create relevant content geared toward the people, companies and industries you want to reach, and do it in a way that is authentic to you.
- Be concise: Professional time is valuable, so make your videos to the point. 30 seconds to three minutes is ideal, depending on what you’re sharing.
LinkedIn Video gives people a way to authentically show who they are, grow their network and connect to new jobs, business partners or leads. Give it a shot—you never know where it might lead.
Peter Roybal works on video product management at professional network LinkedIn.
