Direct Mail Marketing

How to Persuade Buyers With Your Direct Mail

Headshot of Summer Gould
By Summer Gould

Direct mail marketing is a very powerful response driver when used correctly. If you have not been getting the results you need, there are many different choices you can make to change the outcome based on several possible problem areas.

The problem area we are going to highlight today is your copy and messaging. If your copy and messaging is not compelling, you will not get a good response to your mail.

How can we best create compelling message and copy?

  1. Storytelling – The first way to draw people in is with storytelling.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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