Personalization Strategies to Drive Online Sales
In tomorrow’s Retail Online Integration webinar, Personalizing the Online Shopping Experience — Thinking Beyond %%FirstName%% (register for free here!), David Pyrzenski, a product consultant for digital marketing technology provider Silverpop, will discuss personalization tactics online retailers can take that will drive more engaging campaigns, more loyal customers and, ultimately, more sales. To give you a sneak peak into some of the topics David will address in tomorrow’s webinar, I interviewed him last week. Here’s that interview:
Retail Online Integration: What type of data should retailers be collecting to help personalize marketing messages?
David Pyrzenski: Retailers can deliver more relevant and engaging customer experiences if they collect information such as gender, birthdate and shopping preferences (e.g.,
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