Periscope Will Now Let Viewers Buy Hearts to Send to Broadcasters

It'll help content creators monetize their videos

Periscope is giving content creators a way to turn hearts into hard-earned (or hardly earned) cash.

The Twitter-owned app is introducing Super Hearts, which users can buy with real money and then send as a sign of support to their favorite Periscopers. Broadcasters can then trade hearts for money, keeping about 70 percent of it and giving the other 30 percent to Periscope (minus any fees Apple and Google get from the in-app purchases).

In a Medium post, Periscope said the hearts are meant as “a meaningful way to celebrate your favorite broadcasters.”

“Super Hearts are new types of hearts that are larger, animated and more fun to give,” according to the post published today.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in