Periscope Could Make Twitter an Even More Powerful News Source

Twitter's short form, real-time nature has made it an engine for spreading news quickly. Periscope could enable Twitter to deliver more news, with even more credibility.


Twitter has become the go-to social network for breaking news in recent years. The short form, ability to view a constantly updating stream in real time, and searchable hashtags made it perfectly suited to the rapid dissemination of news. With the launch of Periscope, a live streaming app for iOS, Twitter has an opportunity to deliver even more news, with added credibility.

Through partnerships with companies like Dataminr, Twitter has been informing the mainstream news cycle directly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in