Perhaps 2019 Is Finally the Prophesized Year of Video for Marketers and Publishers

AI and other tech are making it easier to reach consumers in this way

Illustration of a large computer with a big red play button.
Video is an essential part of marketing, and it appears that marketers are finally realizing this. Getty Images

Marketing gurus and internet celebrities have prophesized the year of video since 2006, and reality has finally caught up.

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@federallamm Ben Lamm is co-founder and chairman of Hypergiant. (Disclosure: Adweek’s parent company, Beringer Capital, is a minority investor in Hypergiant.) He is also a member of the Adweek Advisory Board.