Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl

Brands go big on video ads and sponsored lenses

While Amazon pushes its popular show starring Bryan Cranston, the soda giant wants to put you on a virtual Jumbotron.

Gatorade won a Cannes Lion for its Snapchat sponsored lens with Serena Williams on Super Bowl Sunday in 2016. So, it stood to reason that this year’s Big Game would entail brands buying ads on the app like never before. And if Pepsi, Amazon, Honda, Anheuser-Busch and Verizon are any indication, that’s exactly what’s happening.

@Chris_Heine Christopher Heine is a New York-based editor and writer.