Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl

Brands go big on video ads and sponsored lenses

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Gatorade won a Cannes Lion for its Snapchat sponsored lens with Serena Williams on Super Bowl Sunday in 2016. So, it stood to reason that this year’s Big Game would entail brands buying ads on the app like never before. And if Pepsi, Amazon, Honda, Anheuser-Busch and Verizon are any indication, that’s exactly what’s happening.

Most of those marketers are also investing in ads on Facebook, Twitter and Instagram. But here’s one way Snapchat promos differ from ads on competing platforms: Pepsi aims to virtually put folks on the field during the game and on the jumbo screen during Lady Gaga’s halftime show via a sponsored lens.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in