Pepsi, Honda, Anheuser-Busch, Amazon and Verizon Are Ramping Up on Snapchat for the Super Bowl

Brands go big on video ads and sponsored lenses

Gatorade won a Cannes Lion for its Snapchat sponsored lens with Serena Williams on Super Bowl Sunday in 2016. So, it stood to reason that this year’s Big Game would entail brands buying ads on the app like never before. And if Pepsi, Amazon, Honda, Anheuser-Busch and Verizon are any indication, that’s exactly what’s happening.

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