People Relying on Social Media for Political, Election News Are Less Engaged, Less Knowledgeable

Pew Research Center analyzed the results of five survey conducted from last October through June

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

A total of 18% of adults in the U.S. most commonly get their political and election news from social platforms, and those people are less likely to closely follow major news stories and, by default, less likely to be knowledgeable about these topics, according to a new study from Pew Research Center.

Pew Research Center

The think tank analyzed five surveys conducted between October 2019 and June 2020 as part of the American News Pathways project, finding that the 18% relying on social networks for political and election news trail news website and applications (25%) but are roughly on par with the 16% each who get their news on those topics from cable television and local TV.

Pew

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in