People are already prohibited from selling alcohol and tobacco products through areas on Facebook such as its Marketplace ecommerce destination, and Wednesday, the social network extended those rules to organic content.
Facebook said its new policy will ban private sales, trades, transfers and gifts of alcohol and tobacco products on Facebook and Instagram, and it will enforce this updated policy with a mix of artificial intelligence, human review and reports from users.
Brands that post content related to the sale or transfer of alcohol and tobacco products must restrict that content to users 18 and over.
A Facebook spokesperson said, “We are updating our regulated goods policy to prohibit the sale of alcohol and tobacco products between private individuals on Facebook and Instagram.
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