People Are the Next TV

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

I recently posted that social networks are the next television. Given that MySpace just inked another television programming deal, it would suggest that my inklings were correct. Last night I was thinking about it and the reality is that content comes from community. While you can generate content on less active sites, the majority of content comes from highly active sites.

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