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Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer.
The consultancy found that U.S. adult Facebook users are spending an average of 38 minutes per day on the social network in 2019, down two minutes from eMarketer’s previous forecast, and Snapchatters are spending 26 minutes per day on the messaging application, down from its prediction of 28 minutes.