People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat

eMarketer sees usage of the photo- and video-sharing network continuing to climb through 2021

Instagram is surging while Facebook and Snapchat stall alexsl/iStock

Adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but they will devote more time to Instagram, according to the latest figures from eMarketer. David Cohen is editor of Adweek's Social Pro Daily.