C-Suite

Peloton's Top Marketer Is Leaving. Meanwhile, Its Ridership—and Stock—Are Soaring

The brand's head of global brand marketing, Carolyn Tisch Blodgett, announced her departure today

Photo of Carolyn Tisch Blodgett next to the Peloton logo
Carolyn Tisch Blodgett joined Peloton in 2016 as the company's first brand hire.Peloton
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By Kathryn Lundstrom

Carolyn Tisch Blodgett, svp and head of global brand marketing for Peloton, announced today in a post on LinkedIn that she’s leaving the fitness brand at the end of the month.

Tisch Blodgett was Peloton’s first hire in 2016, she wrote on LinkedIn. Since then, the company has grown to 2.6 million members worldwide.

The announcement comes just a day after the home exercise brand reported astronomical growth in its third quarter earnings call, including 94% year-over-year growth and $524.6

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Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.

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