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Payvment now aggregates items from the 1.2 million products in the 50,000 ecommerce storefront Facebook Page tab apps it powers to create a new product called Shopping Mall. The Facebook app lets users search, browse, Like, and buy products and will help small merchants with few fans gain customers for free.
By addressing the ecommerce store discovery problem on Facebook, Payvment will lure more merchants to its service and create a viable competitor to Amazon, Etsy, and other online marketplaces.