Influencer marketing has all of the signs of a classic bubble. Companies spent an estimated $570 million on sponsored Instagram posts alone last year. That’s serious money being thrown around to influencers for brand promotion. Unfortunately, most of that money is going to waste.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.