Cannes Lions

Patrón's Mobile Ads Recommend a Summer Drink Using Data From 12 Million Foursquare Users

Pulls location and taste preferences together

The tequila brand has two groups of consumers: "Bros" and "Knows."Facebook: Patrón Tequila
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By Lauren Johnson

June 19, 2017

CANNES, France—For its first time participating at Cannes, Patrón is coming to France to talk about data.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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