Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

What marketers need to know about a rapidly growing trend

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From click-to-buy buttons on Pinterest to “swipe up” directives on Snapchat, the shoppable media ecosystem is growing at a rapid pace, making it easier than ever for advertisers to place products in front of consumers on the platforms they look to for inspiration.

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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.

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