Aardvark Attempts To Patent Promotional Status Updates

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

Have you ever promoted a website via a tweet or a Facebook status update? If Aardvark’s latest patent application for “Online Word-of-Mouth Marketing of a Web Service Using Personalized Invitations via a Status Messaging Service” is granted, you may soon be prevented from building such promotional features into your own website.

The abstract of the patent describes the service as follows:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in