Patagonia, REI Take Stand Against Trump’s Action

Despite the big retail push during the holidays, Patagonia blacked out its entire landing page on Monday with an interstitial message taking a stand against President Donald Trump’s move to cut protected lands by 2 million acres. While Patagonia and other outdoor retailers were far from the first brands to pick a political side since Trump’s candidacy-turned-presidency, they were the first to do so during such a critical earnings window.
The National Retail Federation estimates between 20 and 30 percent of annual revenue flows in for this vertical during the critical holiday push.

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