In Support of Full Redesign, Parents Magazine Births Its Own Font

Meredith publication overhaul bears the signature of newly arrived EIC Liz Vaccariello

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

From top to bottom, the September issue of Meredith’s Parents magazine sports a lively new look and feel. Crowned by Parents Stencil.

That’s the name of the in-house font overseen for the redesign by creative director Agnethe Glatved and deputy creative director Emily Furlani, with the help of design consultant Debra Bishop. Editor in chief Liz Vaccariello, at the front of the book, writes that when it comes to the lowercase letters of this alphabet, the “g” is her favorite.

And as far as her new uppercase offspring are concerned, the “M” wins.

The headline images shown come from, respectively, the tops of pages 172 and 93 of an issue that truly sparkles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in