YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue while surfing the Google-owned video site, while 60 percent sometimes see videos depicting people engaging in dangerous or troubling behavior.
Pew’s survey of over 4,500 U.S. adults also found that 81 percent of parents with children aged 11 or younger let their kids watch videos on YouTube—34 percent said their children watch the site regularly—but among those parents, 61 percent have encountered content that they felt was unsuitable for kids.
Other
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in