Paramount Pictures Continues Its Snapchat Blitz for Sonic the Hedgehog

Landmarker, face and world lenses back the film’s Feb. 14 premiere

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Sonic the Hedgehog is spending a lot of time on Snapchat this week.

Paramount Pictures teamed up with the messaging application on augmented reality landmarker lenses, as well as a face lens and world lens, backing the feature film, which hits theaters Friday (Feb. 14).

Landmarker lenses will be available in Berlin (Brandenburg Gate), London (Natural History Museum, Tower Bridge), Los Angeles (Chinese Theatre), New York (Flatiron Building, Statue of Liberty) and Paris (Eiffel Tower).

When Snapchatters are near any of those landmarks, a Sonic icon will show up Lens Carousel.



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