Kim Kardashian's Paper magazine cover may not have technically broken the Internet, but it was certainly a breakthrough moment for the 30-year-old title. With a circulation of just 155,000—roughly the same as Cat Fancy, for comparison—Paper is a relatively small title, with about 70 percent of its readers in New York and Los Angeles. This week, however, Paper became a familiar name for pretty much anyone with Internet access.
"It is definitely the largest moment we've ever had, both digitally and from a media perspective," Drew Elliott, Paper's chief creative officer, told Adweek.
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