Paper Magazine Chief Dishes on the Huge Impact of Kim Kardashian Cover

You won't be able to get the racy cover on newsstands

Kim Kardashian's Paper magazine cover may not have technically broken the Internet, but it was certainly a breakthrough moment for the 30-year-old title. With a circulation of just 155,000—roughly the same as Cat Fancy, for comparison—Paper is a relatively small title, with about 70 percent of its readers in New York and Los Angeles. This week, however, Paper became a familiar name for pretty much anyone with Internet access.