Papa John’s rekindled its romance with Snapchat for the second consecutive Valentine’s Day with another augmented reality lens.
The AR face lens—available to all U.S. users via Lens Carousel or Snapcode—enables hungry Snapchatters to order from the pizza chain directly via the application.
Tapping the “Order Now” button or swiping up on the Papa John’s Valentine’s Day ad will enable people to order a Papa John’s heart-shaped pizza. Promo code “Valentine” unlocks a one-topping heart-shaped pizza for $11, while “BeMine” adds a double chocolate chip brownie for a total of $16.
The Valentine’s Day Lens and heart-shaped pizzas will be available in all U.S.
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