Papa John’s and Snapchat Rekindle Their Valentine’s Day AR Lens Romance

Users can order heart-shaped pizzas directly via the app

A heart-shaped pizza next to a brownie
Papa John’s heart-shaped pizza and double chocolate chip brownie. Papa John’s/Snapchat

Papa John’s rekindled its romance with Snapchat for the second consecutive Valentine’s Day with another augmented reality lens.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.