Pantone is making its Super Bowl debut by offering color commentary during the game—literally.
The color standards company will launch a social media campaign providing insights and commentary during Sunday’s championship game between the Kansas City Chiefs and San Francisco 49ers. The campaign celebrates the fact that for the first time in the Super Bowl’s 54-year history, both teams wear red as their primary color: specifically, Pantone 186 C for the Chiefs and Pantone 187 C for the 49ers.
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