Pantone Debuts Colorful Visa Cards

It’s a Pantone chip! It’s a credit card! Stop, you’re both right! The color authority is making its iconic color samples available as Visa cards in a range of hues that looks borrowed from the Crayola “bold colors” markers box but is in fact a quintet of shades tapped by Pantone as fashionably hot—or cool, as the case may be—for spring 2011. Shopaholics can opt for blazing Firecracker (Pantone 16-1452), which the company associates not with pyromania but the spicy virtues of “cheerful, dynamic, and tuned in.”

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