Pandora's New Premium Service Lets Users Pick What They Listen To

The $9.99 Spotify competitor launches early next year

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Pandora is getting ready to launch Pandora Premium, an on-demand music offering that could let the music streaming service more closely compete with major players like Spotify and Apple Music.

Pandora Premium—unveiled on Tuesday night at a small press event in New York before a much larger holiday concert—will cost users $9.99 per month for the ability to go beyond the internet radio style of streaming and instead play individual songs and playlists. The service also integrates features from Rdio, which Pandora acquired last

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in