Many people are turning to smart home devices for the first time as the coronavirus pandemic forces them inside, according to a new set of listening trends from Pandora.
The Sirius XM-owned digital audio company tracked a surge in Pandora listeners logging in from a connected home device for the first time in the weeks since quarantine measures started going into effect in the U.S. in early March.
The company has also seen general at-home listening—a category that encompasses smart speakers and TVs, gaming consoles and other internet-enabled home appliances—pick up by double digits some of the time they would otherwise spend plugged into a mobile device on a commute.
In light of that shift, Pandora is rolling out a new brand campaign this week called “Discover Your Great Indoors,” which will run across social, digital display, audio and email channels as well as on Pandora’s own platforms.
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