Pandora's New Campaign Responds to a Surge in Smart Home Device Listening

People are turning to connected speakers, gaming consoles and smart TVs


Many people are turning to smart home devices for the first time as the coronavirus pandemic forces them inside, according to a new set of listening trends from Pandora.

The Sirius XM-owned digital audio company tracked a surge in Pandora listeners logging in from a connected home device for the first time in the weeks since quarantine measures started going into effect in the U.S. in early March.

The company has also seen general at-home listening—a category that encompasses smart speakers and TVs, gaming consoles and other internet-enabled home appliances—pick up by double digits some of the time they would otherwise spend plugged into a mobile device on a commute.

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