Pandora Unveils an Overhauled Mobile Experience

The For You discovery destination is a highlight

Music-streaming application Pandora unveiled a complete overhaul of its mobile experience this week.

Pandora said the revamp is aimed at enhancing personalized discovery of content on its platform and giving its users more exposure to its on-demand music and podcasts, personalized content and other fare.

For You, a new destination within Pandora’s mobile app, is a personalized, dynamically updating discovery feed providing new, custom-curated recommendations for music and podcasts based on each user’s unique listening history, the day of the week and the time of day.

Modules are created for each user in over 35 categories such as Moods, Decades and Artists on the Rise, and they are populated based on users’ unique interests, content they have engaged with the most and likes or dislikes based on what they have thumbed-up or thumbed-down.

And

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