Pandora Launches On-Demand Service to Compete With Spotify and Apple Music

Pandora Premium debuts this week

Pandora is ready to roll out its on-demand product that could help it compete more directly with the likes of Spotify and Apple Music.

Today, the music streaming platform announced it’s finally launching Pandora Premium, a $10-a-month service that lets users listen to any song they want rather than only receiving curated playlists based on artists and genres.

It’s been three months since Pandora first announced Premium. The service incorporates Rdio—which Pandora acquired in 2015 for $75 million when Rdio filed for bankruptcy—and in a blog

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in