Pandora Is Teaming With Foursquare to Show Its Advertisers Whether Their Campaigns Drive Offline Sales

Subway and Mohegan Sun are using the service

Thanks to a partnership being announced today with Foursquare, Pandora advertisers can now get data about whether their campaigns drive foot traffic. Sandwich chain Subway and Connecticut casino Mohegan Sun are currently testing whether the music-streaming service’s mix of audio, video and display ads drive brick-and-mortar patronage.