General

Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices

Letting them slice up ads with 2,000 audiences

Illustration: Yuliya Kim; Sources: Pandora
By Lauren Johnson

November 8, 2017

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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