General

Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices

Letting them slice up ads with 2,000 audiences

Illustration: Yuliya Kim; Sources: Pandora
Headshot of Lauren Johnson
By Lauren Johnson

November 8, 2017

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

VIDEO: 5 Internet of Things Devices That Grabbed OMD’s Attention at CES

By Lauren Johnson

Performance Marketing

Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home

By Lauren Johnson

Performance Marketing

Lionsgate’s Chrome Extension Turns Abusive Facebook and Twitter Comments Positive

By Lauren Johnson

Performance Marketing

Facebook’s New Tools Improves Its Ability to Compare Social Ads to TV

By Lauren Johnson

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


Subscriber Onboarding and Engagement Done Right


Customer Experience Transformation for the C-Suite


How 5G Changes the Consumer Journey

By Stuart Feil

You Might Like


Why Every Business Partnership Requires a “Privacy Talk”

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence