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Audio-streaming platform Pandora has a new way for advertisers to track campaigns.
Test & Tune, a new suite of measurement tools, is the first product to debut from Pandora’s Insights Lab, which was created in September 2018, and rolls out today as an open beta.
“The audio space is exploding,” Pandora vice president of ad innovation strategy Claire Fanning told Adweek. “There has been a massive surge in audio usage, and new devices are springing up everywhere.”
She also addressed the challenges of advertising in the audio space, and measuring the effectiveness of those efforts.