Pandora Crunched Data From 10,000 Songs to Create Personalized Audio Clips

Music brand’s SXSW activation uses facial recognition

The music streaming service is using data to show personalization. Pandora

If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock—or you could sound like a blend of all genres.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.