Panda Express Brings a Touch of Lunar New Year to Facebook and Instagram

The restaurant chain debuted AR filters depicting traditions

American-Chinese fast-food chain Panda Express is celebrating Lunar New Year in two ways: with limited-time offering Firecracker Shrimp, and with augmented reality filters on Facebook and Instagram.

Panda Express said the Celebration of Good Fortune AR experience enables guests to enjoy and share five distinct Lunar New Year traditions with their friends and family.

The company added in a release, “Each AR filter brings to life a sense of childlike wonder and provides an interactive way to engage with the rich culture and symbolism behind Lunar New Year: a game to snack on lucky foods and throw firecrackers to ward off evil spirits, join the parade as a lion dancer, swipe up to unlock the lucky red envelope surprise and bask in the beautiful glow of the Lantern Festival.”



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