Pampers and Ne-Yo Are Teaming Up to Raise Money for Premature Babies on Amazon Prime Day

Facebook Live will drive the event

Parents of babies and toddlers tonight and tomorrow can charitably take part in the third annual Amazon Prime Day by subscribing to Pampers on the ecommerce platform. And if they visit the Procter & Gamble brand’s Facebook page, they may get a live video pitch from singer and entertainer Ne-Yo.

For each Pampers diapers subscription ordered through Tuesday, P&G will donate $10 to the March of Dimes to support families with prematurely born infants who are receiving hospital care in neonatal intensive care units.

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