PaidContent Founder Takes on Travel Biz

Rafat Ali unveils latest content venture, Skift

Is the travel category in need of a digital media disruption? Rafat Ali believes so.

Ali, who in the early 2000s founded PaidContent, has unveiled Skift, a Web property targeted at the travel industry and business travelers. Initially focused on news for folks in the hotel, cruise and tourism businesses, Skift.com aims to revolutionize the travel world with data.

"That is where the real opportunity lies,” said Ali.

According to Ali, there is loads of publicly available data from different sectors of the travel world, such as delay and lost luggage information from the over 600 U.S.

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