Facebook Page Insights Bug Throws Scare Into News Publishers
Facebook blamed a bug for a recent drop in the reach and shares by media publishers.
Facebook blamed a bug for a recent drop in the reach and shares by media publishers.
Social media news aggregator NewsWhip published a blog post earlier this week, reporting that Facebook shares for 10 major publishers — including The Huffington Post, BuzzFeed, The New York Times and Fox News — showed a dramatic decline starting in mid-February and continuing into March.
However, a Facebook spokesperson told Mashable the lower numbers were the result of a bug, saying:
We experienced an issue with page insights logging in February that failed to count some viral reach accurately.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in