Yesterday, Facebook made a slew of product roadmap announcements at the Facebook Developer Garage at its headquarters in Palo Alto. In addition to the recent updates to the News Feed, this means significant changes are happening across the Facebook ecosystem that marketers and brands need to be aware of and account for in their products and strategies.
Here are 5 of the most important implications of the changes that Facebook has announced in the last week:
1) News Feed distribution to all fans is no longer guaranteed
With the previous version of the News Feed, all content shared by a user’s friends or Pages they’re a fan of appeared in the stream by default.