Overseas Adventure Travel's Get-a-Friend Direct Mail

A group tour operator’s direct mail piece offers its best customers several incentives to share referrals with their friends.

Mailer Name: Overseas Adventure Travel
Date Mailed: June 2017

Overseas Adventure Travel specializes in off-the-beaten-path international excursions. It was purchased by fellow travel company Grand Circle Travel in 1993, and has focused on small group travel for Americans over age 50. Trips are limited to 16 people.

Past travelers with OAT or Grand Circle can earn rewards through the company’s Vacation Ambassador Referral Program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in