Twitter partnered with enterprise social technology company Sprinklr to analyze millennials’ habits and customer-care preferences.
Sprinklr revealed the results of a survey conducted on its behalf by Toluna Group, which gathered responses from 1,255 U.S. adults aged 18-34 who use social media. Of these users, 528 use Twitter. The responses were gathered in December 2017.
The survey showed that a majority of millennial Twitter users (70.67 percent) have used social media to comment on the quality of a company’s customer service.