When Should You Outsource Branded Content Creation? [Q&A]
Companies like Collective Bias offer brands access to a curated network of expert bloggers who create branded content, then share it across a network of readers.
It’s well documented that content marketing is among this year’s top priorities for brands: 93 percent of marketers plan to use content marketing in 2014.
Yet while many brands (44 percent) have a documented content strategy in place, other research consistently finds that a majority of marketers (73 percent) say that when it comes to fully understanding native advertising — including branded content — they have no idea or hardly a clue.
Lacking a working knowledge of branded content coupled with time limitations naturally creates problems with developing clear strategies, generating engaging content and measuring ROI.
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